CloseDraft – Cold Outreach Templates

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TEMPLATE 1: The Compliment Opener

Subject: Loved your [recent work/post/product]

Hi [Name],

I came across your [article / portfolio / product launch] and was really impressed by [specific detail].

I specialise in [what you do] and help [target audience] achieve [result].

Would you be open to a 10‑minute chat next week? I have a few ideas that could help with [specific challenge].

Either way, keep up the great work.

Best,
[Your Name]

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TEMPLATE 2: The Value‑First Approach

Subject: One quick idea for [their website / product]

Hi [Name],

Quick observation: on your [specific page], the [specific element] could be improved by [simple suggestion].

I've seen this change increase conversions by 10‑15% for similar businesses.

No pressure – just thought you'd find it useful. If you'd like, I can send a quick Loom explaining what I mean.

Best,
[Your Name]

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TEMPLATE 3: The Quick Question

Subject: Quick question about [their industry / project]

Hi [Name],

I'm researching how [their industry] companies handle [specific problem], and I'd love to ask you two quick questions:

1. What's your biggest challenge with [topic]?
2. How are you currently solving it?

Happy to share what I've learned from other companies in return.

Would you have 5 minutes for a quick call or email exchange?

Thanks,
[Your Name]

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TEMPLATE 4: The Mutual Connection

Subject: [Mutual connection’s name] suggested I reach out

Hi [Name],

[Connection's name] mentioned you're working on [project / challenge], and thought we should connect.

I help [target audience] with [your service]. [Connection's name] thought you might find my approach useful.

Would you be open to a quick call next week?

Best,
[Your Name]

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PRO TIPS:
• Never copy‑paste the same email to everyone – personalise each one.
• Keep it short (max 120 words).
• Include a specific, low‑commitment call to action.
• Follow up once after 5–7 days if no reply, then move on.